Privacy Policy

Privacy Policy

We are committed to building a lasting and meaningful relationship with you, our consumer, and we recognize that this relationship must be built on mutual trust. This Privacy Policy sets forth how we collect, use, and safeguard the information you entrust with us.

Elitah.com.my collects data to provide you the best products, beauty experiences, and personalization from our brands.

  • With personalized products, services, and offers
  • We respect your privacy and choices. You can opt out at any time.
  • We do not sell your data
  • We require partners to abide the law and protect your information
  • We will continue to evolve and update our privacy and security practices because retaining your trust is important to us

This privacy policy does not cover information that you submit on third-party websites, apps, social platforms (“Platforms”), even if we communicate with you on those sites. For example, if you post something on Facebook, Twitter, or YouTube, that information is governed by the privacy policies on those Platforms.

How We Collect Information

Elitah.com.my collects information that you provide to us, from your engagement with our brand sites and platforms, advertising, media, and from third parties who have your consent to share it. We may combine information that we collect via one method (e.g., from a website, digital advertising engagement) with another method (e.g.: an offline event). We do this to get a more complete view of preferences for our products and services, which, in turn, allows us to serve you better and with more customization, and better products.

Here are some examples of the categories of information we collect and how we may use it:
Categories of Personal Information Examples
Identifiers
  • Name
  • Address
  • Telephone number
  • Mobile number
  • Online Identifiers
  • Internet Protocol address
  • E-mail address
  • Device identifiers
  • Date of Birth (Optional)
  • Gender (Optional)
Payment Information
  • Credit or debit card information
Purchasing Information
  • Products or services purchased, obtained, or considered
  • Other purchasing or consuming histories
  • Loyalty activity and redemption
Geolocation Data
  • General location information
  • Precise information about your location if you allow us to collect it
Audio Visual Information
  • Photographs that you upload or share with us
  • Call recordings
Inferences drawn from any of these personal information categories
  • Beauty and related preferences
  • Characteristics
  • Behaviors on and off-site
  • Purchase patterns
  • Demographic
  • Household

Information We Automatically Collect

We collect some data automatically when you use our Sites. We may obtain information by automated means such as through cookies, pixels, web server logs, web beacons, and other technologies described below. Information collected via automated means may include identifiers (e.g., IP address, device ID, cookie ID, mobile advertising identifiers), internet or network activity (e.g., browsing and search history, interactions with our websites or applications).

The above-mentioned information is collected for analysis and evaluation to help us improve our website and the services and products we provide. This data will not be used in association with any other personal information.

Your choices

You can unsubscribe from our sites at any time. You can also opt out of interest-based advertising as well as SMS messaging, push notifications.

How We Share Information

We share information with the third parties (vendors, agencies, and businesses) that help us run our sites and our business. We do not sell your data. While we do not sell personal information, the mandatory personal information we collect from you will be used and or shared within our business and to third parties for one of the following purposes:

  • To deliver products that you purchase from our website. For example, we may pass your name and address on to a third party such as our courier service company to deliver the product to you.
  • To notify and update you on the delivery of the product and for customer support purposes.
  • To process your orders and to provide you with the services and information offered through our website and which you may request.
  • To allow us to administer your registered account with us.
  • To verify and carry out financial transactions in relation to payments you may make online. For example, payments that you make through our website will be processed by our appointed agent. Disclosure to these data processing agents such as that of our appointed agent in this context is necessary for the purpose of conducting the sales transaction that you have opted for.

The non-mandatory personal information such as date of birth and gender are used to carry out analysis on our users’ demographics and for us to send you suggestions or information in the form of promotional emails which we think you may find useful, thereby enhancing your experience in visiting our website.

By providing us this non-mandatory personal information, you are deemed to have consented to be part of our analysis and to receive suggestions or information as outlined above. Elitah.com.my will not share information with any other organisations other than our group and those third parties directly related to and necessary for the purchase of products, delivery of the same, and purpose for which you have authorised. In exceptional circumstances, Elitah.com.my may be required to disclose personal information, such as when there are grounds to believe that the disclosure is necessary to prevent a threat to life or health or required by the law.

Changes and Policy Updates

Please note, we may change information on the Sites and/or this Privacy Policy at any time and any changes will be effective immediately upon the publication of revisions. Any changes to this policy will be published on our website. You are encouraged to check this Policy each time you access our website to be aware of the most recent applicable version of the Policy.